The keywords in this space have an incredibly high search volume, but due to their lucrative nature they’re also very competitive. The site was being outranked by 10+ other major competitors in the space including some well entrenched players who have been around for years. In order to take a slice of the pie, we would need to achieve page 1 rankings in the long term. Our initial strategy was to run a deep analysis into the types of links that competitors were getting.
Competitor Analysis
It’s incredibly important to analyze the competition in order to have a vision for where you’re taking a link building campaign.

What types of pages are competitors getting links from?
What are the context and topics of those pages?
What does the anchor text distribution look like?

Afterwards, we started by building a foundation of strong branded links to the homepage over a number of months, in order to raise the authority of the site overall. Later on, we started building more targeted links to landing pages which people find for more targeted searches. The types of websites we focused on were typically around technology and business, because we saw that was where most top-ranking competitors were earning their backlinks from.