The goal was to increase organic traffic by identifying key pages across the website that would see a positive ROI from link building. We looked at pages and keywords that were underperforming, but exceptionally important to key business goals, for example. This was done by working closely with the Pactera Edge team to identify keywords that would drive customers, but also that were important educational keywords to help drive top and middle of funnel traffic. Over the course of 12 months, we pushed each key page of high importance, and ended up significantly improving the overall value of the website’s traffic as a result. It’s extremely important to remember that link quality is the most important factor in actually moving the needle, and it proved the case again with Pactera Edge. Far too often, SEOs are caught up with link volume, which causes pain and confusion down the road when things don’t work out to plan. We had to really scale outreach to a very high level in order to keep consistently delivering amazing links, which is always one of the biggest challenges with a project like this. We started on their project in March 2022 where their goal was to increase their organic traffic. The hardest part was building links to very specific pages on our client’s website, which meant we really had to get creative with our link prospecting in order to find content creators that fit the bill. Once we got our system up and running, we were able to consistently build a huge volume of amazing links from some super high authority websites.