The goal with seekout has been to increase organic traffic, by identifying key pages across the website which would see a positive ROI from link building.
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Traffic Growth
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Traffic from Backlinks
Ranking #1 for “Talent advisor vs recruiter”
“We were skeptical, at first, about their unorthodox method of SEO strategy, but once we saw the results for ourselves our faith in link building was restored. The clarity and transparency in their workflow makes BacklinkMaven a reliable partner in our venture ”
- Spencer McDowell, Head of Marketing
One of our earliest partners was Seekout, an AI based recruitment site. The goal with seekout has been to increase organic traffic, by identifying key pages across the website which would see a positive ROI from link building. Being a startup, it is difficult to rank higher, however, not impossible at all. We took on the challenge of ranking Seekout higher and to draw more organic traffic. This was done with our grinding link building strategy and
We analyzed key competitors in the recruitment ecosystem to help understand what types of links they were getting to competing pages – Both in terms of link context and the types of websites and people that were linking to them. Thereafter, we built out structured outreach campaigns to promote each topic page on an individual level.
Structuring Outreach Targets
The people we targeted were broken down into different categories, and had their individual strategy. For example, blog posts that are talking about the recruitment process and its relevance or resource pages that specifically aim to link out to high quality recruitment support. . We then tested numerous outreach templates to figure out which ones were the most effective, in terms of initial response and then the all important follow up response rate.
Anchor Text Strategy
When you’re dealing with white-hat outreach strategies, it’s incredibly hard to control anchor text, since editors and webmasters will select their own. We greatly improved our anchor text strategy over time. Initially, we found it difficult to get unbranded anchor text on links, primarily because webmasters if left to their own devices tend to link with a branded anchor text. We devised methods of motivating them to at least use some descriptive anchor text around our target keywords, in order to help improve rankings for those keywords on the basis that the linking text is the first thing Google uses to understand the destination page.
We achieved some phenomenal results over the course of 2 years… For pages that we actively built links for (in this case landing pages around particular courses), we saw a very clear and obvious improvement in search results, by over 95% for every page. This was especially significant because the pages already had a strong amount of traffic, so, relatively speaking, an 180%+ increase in traffic was huge.
